Isn’t it fascinating to hear about Ghia’s staggering $8.5 million revenue in 2022? 🧃
And guess what? 🤔
According to recent data, a whopping 72% of consumers admit to snagging a product solely because of its packaging. 🎁
But here’s the kicker: 🚀
Despite the prevailing notion that startups can’t afford to invest in top-notch design, I’m here to call BS on that myth. 💥
There are startups out there who truly grasp the value of branding and packaging design. They understand that a strong concept can be a game-changer in the market. 🌟
Let me share a recent success story: 👇
I’ve been collaborating with a small business—a startup with just two founders. And guess what? They didn’t shy away from investing in their brand. They put their money where their mouth is and allocated nearly £25k to their packaging design project. 💰
Throughout the process, these founders prioritized the packaging design and the strength of the concept because they get it. They understand the power of packaging in capturing consumer attention and driving sales. 📦
Now, I know many of you prefer to run your projects as intensives—and trust me, I get it. It’s not only efficient but also highly profitable. 💼
While I don’t offer full packaging projects as day rates due to their complexity, I’ve got a few ideas up my sleeve that might pique your interest: 💡
🌟 THE WEEK PROJECT: Ever heard of our Launch Ready Product? It’s a week-long sprint where we focus solely on crafting a killer packaging concept without delving into artwork or production. It’s agile, efficient, and delivers results.
🌟 THE DAY RATE: Our Soul Session is a high-ticket single-day booking tailored for clients with existing assets. We’ll handle final artwork and print setup in a single day, ensuring a seamless process and speedy turnaround.
🌟 SEMI CUSTOM CONCEPTS + DAY RATE: While this isn’t currently part of our offerings, it’s worth considering. Think templated design with the option to upgrade to a packaging day rate for a more bespoke touch. Exclusivity guaranteed.
🌟 THE THREE-DAY BOOTCAMP: Here’s a fresh idea I’m cooking up—a 3-day bootcamp where we’ll craft a packaging-first concept from scratch. No artwork, no brand guidelines—just pure creativity. And to keep things strategic, clients will undergo a Brand Strategy session before diving into the bootcamp.
