In 2 days time I fly to Dubai to meet with a client and collaborator of mine.

They’re hiring me to strategise on the DNA of their brand – out in the field – a core tenet of the Anti Business Model is to practice FIELDWORK.

Examples of what I mean, here, here and here, this is a content series I started earlier in 2026. It’s SO SO so important to embody the practices you believe in – this is why clients will choose you over anyone else.

The way you see the world, matters.

To book high value clients who see your worth – you don’t need a high ticket sales script.

And you don’t need to post everyday, and for sure you don’t need to work even harder. (You’ve done plenty of that.)

But have you considered that you no longer need to “prove” it to be seen in the way you desire?

Here’s what I mean ⬇️

🤍 It’s time to stop earning the right and start assuming it’s already yours.

High-value sales do not respond to convincing energy. If you’re explaining yourself, justifying or pre-empting objections … you’re on the wrong energy. It’s like you’re still asking for permission. Apologetically.

Instead:

〰️ Assume your client is ready for the number 
〰️ Assume you’re the right person to say it 
〰️ Assume that no justifications are needed 

Practice: “It is what is is” energy

🤍 Instead of a acting the part: lead the conversation your way:

High-level sales are calm, steady and grounded. Negotiating against yourself looks like saying yes when you mean no or throwing in extras to make it seem “juicier”

Instead, this way: you lead with conviction. They follow, or they don’t. No worries either way.

Steady in the no and steady in the yes. 
^ this is my favourite business growth practice.

🤍 Hold responsibility and stop faffing.

It’s time to stop justifying, explaining, using word salad to make it make sense. Stop apologising for your own standards and calmly accept responsibility for the boundaries you created.

Lay it out very simply. This is the scope, this is the investment, this is how I work.

All stated plainly without asking “is this ok?”

🤍 Cut cords with the underdog identity.

At some point, you do need to stop asking: “Is it my time yet?”

So you decide, yes, it is. And this is often the stickiest step because old identities can cling on for dear life.

And unlike the stories of the internet, this isn’t always an overnight ‘qUaNtUm lEaP’ but often a slow burn of arrival.

I know which I’d prefer. 🔥💧This is not something everyone likes to hear: Your income won’t change until the way you see yourself does.

Because sales, business, and your life design are always connected. How you show up in one is how you show up in all of them. So if the next level of income is asking you to decide differently; you’re already closer than you think.

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