I’m so cross with myself.

Last year I played out, in front of you all; the total excavation and dissolution of my business as I knew it.

I tore down all of my offers and websites, and built everything again, stopping selling the packaging course as live launch, and halting all of my AI courses. I stopped participating in summits as an educator-speaker and I said no to more opportunities. Basically, I pulled the killswitch on my business – to create space for what’s next.

At the time, I didn’t have any idea about the year of the snake.

BUT lol ok IT CHECKS OUT 👀

And so, this is where I’m cross with myself. ↘︎

I recently re-discovered a private podcast that I recorded in 2024. In it, I mention the words embodiment and nervous system safety.

Before those terms became popular and trendy on the internet in 2025.

I’m not saying I invented them – but noting that I was already ‘there.‘

And so for the last day or so I’ve been angry at myself….

(You can listen to it by registering here by the way – it slaps even harder today)

Why didn’t I go ALL IN on the self development, safety and capacity conversations back in 2024?

Why did I resist it, when I was already being called toward that lane?

Here’s why:

As we enter the year of the horse, I’m a little choked up writing it this, in truth:

I didn’t go all in, because I hadn’t chosen it for myself yet. My self concept didn’t align.
I still had some identity shedding to do. I had some unfinished business ✨TO LIVE THROUGH FIRST.✨

In this podcast and workbook, I reflect the conversations I stand for now. But the key is in the title – private podcast. I kept it close. At the time I was still firmly wedged in the designer-educator lane and, frankly, I didn’t know it was even an option .…to not do that?

I was so bogged down, nose to the ground in grinding that I couldn’t see it. A coach at the time suggested I needed to find some presence. She was right. The majority of 2025 was spent shedding that skin and doing just that.

I don’t believe I was meant to create GOLD any sooner. I wasn’t meant to go all in, in 2024. This was the year I was meant to go all in. I needed to walk through the fire. I needed to embody the transformation myself.

How would I be capable of mentoring women through their evolutions if I hadn’t walked the path myself?

That’s the thing about GOLD, yes it’s a business programme, about ‘scaling safely’… yes, it’s about sales and money and messaging and sexy business things

But it’s also for the unsexy, less sellable things too.

• The sticky mud.
• The decisions and the choices.
• The identity shedding and self concept work.
• The meeting of oneself that we go through as entrepreneurs.

GOLD creates the conditions for that, so that the sexy stuff can happen.

At its core, GOLD is there to make going for what you want feel in reach and possible for you.

You know: those things tapping you on your shoulder that feel like mud trying to reach them?

I walked through that sticky mud, too.

Today though, the path is clear.

I arrived, and thats why this second round of GOLD had to wait until 2026.

GOLD wasn’t created from a napkin, a wish and desperation. I created it because I fucking lived it.

You’ll find many coaches, mentors and programs out there teaching methodologies they learnt from others, or wispy fluffy techniques learnt from … literally zero lived experience.

My integrity cannot and will not allow me to host, teach or mentor anything that I have not first hand experienced.

That’s why it had to wait. 

I have faced the droughts and slow months, the shitty cash flow and having to cancel projects; have maintained a 6 figure plus year whilst facing immense grief and have had clients default on $10k payments.

I have had my courses stolen and have sold and bought houses as a single woman. And I’ve managed it all as a chronically anxious girlypop.

I don’t say any of this for a pity party but just to say ….

Your girl has LIVED.

I have also felt stuck in the MORE IS MORE business model that I created.

Where I was running multiple projects and pushing back to back launches because I thought my worth was tied to my bottom line. But, I never argue for these things as failures.

They make me the entrepreneur – and human – who has bone deep trust that I can confidently steward you through the good and the bad.

You don’t want a mentor or coach who hasn’t seen the dark with the light.

The glossy ones on instagram who share hopes and dreams and 7 figure goals whilst sipping something wearing a pant suit in Greece.

You want the mentor with grit and teeth in the game. The one who has dabbled in all dimensions. The one who is willing to put it all on the line to make her life and your life, better.

Remember, you can’t redesign the world, without designing yours first.

Today is day 1 of the year of the fire horse. 

Which means, momentum, pace and progression in pursuit of all that you want and all that you stand for.

Your new era has arrived.

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