Hands up if you have a visceral reaction to creating content right now? 👀

ie: pushing through to create another carousel is your least favourite thing to do? It feels like you want to push content to the back of the to do list ? Or it feels like you’re wading through sticky mud, trying to crank something out for Instagram?

“I’ll do that another day 🌝” is your usual response?

Even though you know deep down. . . it’s highly useful for your business. But other things just feel more… worthy of your time?

I’VE BEEN THERE

Girl, sometimes, I STILL am there. For a while I was plagued with this dread too…

• I’d tried choosing perfect pillars or themes
• I’d tried creating content every Monday
• and I’d tried eating the frog, it didn’t help, it made it worse 🐸

Oftentimes, the problem isn’t that you ✨don’t have enough ideas✨

The problem is usually:

1. Too many ideas! (aka: where do I start? what do I do with them? PS: I have a solution for this at the bottom of the email)
2. Unclear messaging – this means you don’t know which way to go
3. or you worry about how best to navigate the algorithm and if you’re wasting time

🚨 The problem is not your lack of content pillars. 🚨

(HOT TAKE: if you’re feeling sticky with content, I actually recommend trashing pillars altogether for now.) 🗑️

^ that’s advice nobody else will dare say out loud. but I will.

So what helped me fix my broken relationship with content?

1. shifting my mindset. sounds basic, but hear me out:

I have so much to say on this, so I bundled three resources together:

→ my Tree of Life Content Workbook/Training from GOLD
→ my Silky Story Sequence (a story telling framework that stirs people to feel and therefore comment)
→ my CapCut Mini Movie course to show you how to edit like art.

Anyway, I bundled these 3 trainings together to show you that content can be CREATIVE EXPRESSION in it’s own right.
you can make it art. 🖼️ AND screw the rules in the process.(tell them I said so.)

2. A sexy system for creation

I call it Pollination and you can get it for FREE at the bottom of this post. Please read more about it here too for context.

3. Finally, storytelling!

In a way that asks people to lean in and feel seen in my words. I created my own GPT to help with this too – it’s incredible at building stories using my 5 part story arc.
👹 I stopped chasing likes, and instead focused on different metrics for different pieces. with a heavy emphasis on connecting through storytelling.

I also returned to the Pollination Process that I used at the very beginning of my freelancing business when I used to use blogging as my main lead-generating tool

Back when I first started my business – I would blog everything, and this is how I found most of my clients.

Back to basics, baby!

➡️ Grab my Pollinator Tool and the training free here. You’ll be redirected. I made it easy. 😉

Then copy and paste my Content Pollinator Tool into your notion dash and then watch the tutorial which will show you how I add a shortcut to my iphone to make the content pollination/ideation process feel even less like work.

How to make content creation feel less like work:

🌸 I don’t recommend completing a whole piece of content in one sitting.

🌸 I actually recommend choosing 1-2 ideas ONLY, then writing by hand away from a screen. Take yourself to the sofa, the coffee shop, the beach. Good lord anywhere but the desk. Do it in the most FREE-RANGE Fieldwork-y way you can.

🌸 This is THE BEST WAY to get over your content creation ick. MAKE IT ART. MAKE IT ROMANTIC.

🌸 Before you know it, you have the the initial draft of at least 2 pieces (but you’ll notice you create so much more now that you have started and because you created the conditions for your success. 👀)

🌸 then choose a new creation day/hour to design later in the week. I am not going to tell you to create ugly content.

🌸 repeat this easy process following week.

I hope this helps! Pop me a DM if you’re now motivated to C R E A T E again?!

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