I vibecoded a quiz at the weekend, and the rumours are true: Claude is incredible.
I also got to turn an idea into reality – how to create a lead magnet that felt like me; to turn an idea into something interesting and unique, that I enjoyed making.
Instead of a ‘how to find new clients blah blah’ PDF that makes me, and you, want to wither away…
I made a whole juicy interactive diagnostic tool, within my website.
I used to hate the free resources, funnels, lead magnets etc. etc.
They used to feel really icky and salsey.
I used to dream of folks just ‘discovering’ me by chance.
I used to worry about looking like one of those businesses…
In truth, I thought I was above it all – but that was my ego talking.
(until I realised that there’s no glory in being left behind, and who cares if I am ‘a business that generates leads with a system’?)
But when we feel that way, that’s because of the WAY that it’s been done for so long.
We get to design our own businesses OUR WAY and we get to reinvent the world we’re in.
If I were to find new leads – today – I’d start by asking:
- What do my people need to see, hear and feel?
- What do they think they need, based on the symptom their experiencing?
- I’d create a high value lead magnet, that feels LIKE ME, interesting, and fun, with depth to answer that need.(find yours, here.)
- I’d put the link to the resource in my link in bio
- I’d pin a post to my Instagram feed to signpost people to it
- I’d use Manychat to send this resource to any new followers automatically
- I’d use low cost (£1-2 per day) visibility ads using a piece of thought leadership content to move new people to my follower list
- Only once I’d validated the freebie and the message, with new people giving their ‘micro yes commitment’ would I then create a campaign with this resource as the big lead magnet.
That’s a system. And it doesn’t require you to churn out content every day , hoping for the best. It’s validated and tested, and based entirely on your design.
And it allows you to create your own positioning path.
Discover your Creator Archetype here, to find out the kind of lead magnet you should be creating for more depth.
Many folks jump straight into a lead magnet (or worse, an offer) that isn’t validated yet.
Or, perhaps you don’t have one at all.
Which is why I created this quiz. It’s more of a diagnostic tool, but that doesn’t sound fun, does it?
It’ll ask you seven questions based on how you like to create and communicate.
Your result could be:
- The Educator
- The Curator
- The Oracle
- The Architect
It’ll share examples and tips. And it’ll give you reflective prompts for you to answer.
You see, although this is a ‘quiz’, I designed this resource to feel like me.
It’s very similar in vibes, and approach to working with me. That’s not accidental.
Therefore, I’m very happy and excited to use it.
This makes all the difference.
Take the quiz to find your lead magnet based on your design.
Laura x
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