I don’t follow the rules in business, and dedicated to my ‘challenger’ mindset way of life.

I grew up in ‘challenger’ brand agencies – the kind that rock the status quo and create new benchmarks to define what comes next. The kind that throw the rules in the trash and create the vision for the future.

I love this side of gentle rebellion.

Even as a kid, I never really fit in.

If you’ve been here from the beginning, you may remember these pieces of literal antique content?

It’s funny because we’re seeing the same thing again online, today, and my opinions haven’t changed.

• ChatGPT/AI same-same emails
• carousels without soul
• messaging simplification to the point of extinction

and it’s really hard as a natural innovator and thinker like you and me, to sit on the sidelines and watch the depth and meaning disappear in the spirit of ‘meeting the masses.’

Right now, the people most likely to build the future are currently being assessed by the internet, on how well they can explain their concept like a 4 year old.

And to this system of simplification I say: fuck that.

If you’re struggling to create content or sell or verbalise your message right now, it’s 100%, NOT because you have nothing to say.

It’s because you’d rather not dilute the willies out of it for the algorithm

the sheer thought of reducing your creativity down to something a 4 year can understand is enough to turn all of us off from creating content

you may think: what’s the point?

but really, that’s the entire point.

we don’t get to challenge the norms if we don’t try

so the world needs more people like us, who are willing to spot the thing we don’t like, and create the next, better version.

That’s what we’ll do inside GOLD.

It started as a programme called Inner Innovator. That essence remains: your offers, messaging and way of life are yours to own and yours to define how the world should be in the future.

You know I have opinions. You know that I won’t give you a textbook answer.

That’s why you’ve maybe taken my courses, or chosen me as you mentor, or why you’ve chosen our kind as your studio.

And those suggestions that you disagree with on the internet? They’re just ideas that someone created .

What if you create your own?

Most of you will know I’ll always encourage you to carve your own path and redefine the rules for you. (my message has been the same since 2018.)

That’s exactly why GOLD exists.

because I’ve done exactly that, on repeat.

I created the world/job/life/change/programmes I wanted to see.

maybe you want to do the same? (and use that power to grow your business past it’s current revenue plateau?)

↘︎

Having mentored and shared spaces full of women-in-progress for a long time, I see a common theme:

They hold on tight, for fear that if they let go, they will be left with nothing. Fear keeps them stuck, so they have no option but to hold on even tighter.

Read that again.

This looks like holding on to the:

• perfect process, yet you know you don’t believe in it
• business you built 2 years ago that no longer gives you what you need
• aesthetic you become known for, but feels like a past version of you
• sales strategy that everyone follows; but you keep it because everyone else does it
• same revenue ceiling, because aiming higher sounds like more work or something for the elite few

Choosing to be different to everyone else doesn’t mean you’re difficult or awkward.

It means you’re an innovation Goddess Queen!

I care about helping women in business feel a fully body yes in the unapologetic declaration of themselves; in a world where saying the ‘right’ thing is the expectation.

If you’re here, and this resonates, I invite you to consider joining GOLD to join me in redefining the world – for yourself first.

Let me be clear about what GOLD is:

This isn’t a 10 step course or a basic bitch hot seat group program.

It’s a full recalibration of how you think, move, create, and lead.

Gold is designed to be LIVED not learnt.

Of course we’ll shape your offers, write your copy, work on your numbers … so your work feels aligned, your voice feels like you, and your financial limits turn into limitlessness.

I created GOLD because I was tired of all of the generic basic business coaching out there. 😴

Soon, you’ll see that opportunity is the only option.

If you’ve been trying the basic strategies that don’t feel like you, or waiting to feel “ready” to fix your revenue plateau:

I’ll ask you this:

Are you really doing everything it takes to draw your line in the sand and be the innovator you know you can be?

Laura xo

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