not your average DESIGN, BUSINESS & SALES MENTORSHIP
The pricing, positioning and deep-dive business programme that screams Self Worth.
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The old way doesn’t cut it:
We’ve been taught that jumping on sales calls, value based pricing, talking numbers early and copy/paste free proposals are THE ONLY WAY to secure high-value projects.
I’ll be working with you to position your design business strategically whilst helping you to implement a HELL YES client sales system.
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(ONLY 4 SPOTS LEFT)
Pitch Please is a high touch, growth led programme, curated to scale your design business, dive deeper and get you paid sooner for your energy, talent and skill, whilst baking freedom into your process.
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"Do it, you won't be disappointed!"
It's a great blend of tangible and practical exercises mixed with the feelings and mindset stuff that always comes up when you're wanting to shift how you show up in your business. Laura absolutely walks the walk and doesn't give examples from years ago that don't work anymore. She's constantly trying to new things in her own business and openly shares that. This program is 100% worth the investment, I can't say enough good things about it!
- Ashley Srokosz
"I loved that the group was small and intimate."
The way the programme is structured means you walk away with so much more than just a paid proposal system. PP asks you to dive into the soul of your business first, so that you're pivoting your process from a place of clarity and ease. I felt like every single 'chapter' was applicable versus other programmes where I would take bits and pieces and just try to plug them in
- Jennifer Rae
"The Pitch Please process just feels more ME!"
It's straight-forward, doesn't waste time and still makes me feel confident going into client conversations. I think the thing I love most is that there's less mystery on the client's end, which makes paying for design feel less risky. They understand what they are getting, what it's going to cost AND what it's going to look like. Which I think is what I was missing before.
- Abbey McGrew
It’s time to:
CLAIM BACK YOUR TIME
GET PAID TO PROPOSE
CURATE OFFERS TO CONVERT
STREAMLINE YOUR SYSTEMS
END GHOSTING FOR GOOD
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You deserve and desire
the best enquiries, more time and you want to feel good about selling
You deserve the best of everything, actually.
Pitch Please will require you to bravely shift your current out of date proposal-sales-process. (The one that everyone is currently using because it’s the done thing and always has been?)
Your current method that drains you of life after every wasted sales call and ghosted/re-negotiated proposal?
The one where you work hard to calculate the perfect fee, scope, resource, profit then delicately present some numbers on a page, without being paid?
With the Pitch Please Effect, you’ll confidently implement a new conversion system, weed out tyre-kicking prospects and turn on your dream clients to end proposal ghosting.... whilst positioning your brand and business in ways you've never considered before.
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Bonuses:
In depth pre-recorded curriculum
6 group coaching calls (2hrs each)
Access to me in Slack
Personalised submission feedback
1-1 support
3 Months of High Touch Coaching:
Replay: All previous guest sessions
Lifetime Resources:
Sales call script
Pre-qualify question bank
Brand strategy template
Brand workshop template
Proposal outline
Offer structures
Funnel mapping
Messaging research
Competitor study exercises
Journal prompts
Notion dashboard
Group Energy
Vibes:
$500
X6 PAYMENT PLAN:
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2 1-1 Coaching Calls
PAY IN FULL $3000 BONUS:
There’s a better way
I’ll be working with you to position your design business strategically whilst helping you to implement your hell-yes client sales system.
Together we’ll craft your system, designed to:
commit to deliver value earlier in the show-and-sell process.
Super-pre-qualify leads to ensure they are ready for you and only you
position your business to effectively turn on the right kind of lead
build trust so that a hell yes to your offer is the obvious response
present irresistible, scalable offers, just for your kind
work towards a zero-free proposal or ghosting policy
I deeply believe women ought to be paid for their time, passion, energy
and expertise.
I fundamentally believe the old system is broken, and you can and should get paid for every ounce of your genius.
Just think, how much time and effort do you bake into your projects from the first enquiry? Those “quick” sales calls add up. The time spent offering advice and consultancy is so valuable.
But this isn’t an overnight 10x conversation. We’ll work on increasing your fees in an organic and healthy way, that feels good every step of the way.
Whilst building out irresistible offers designed to meet your dream client, right where they’re at financially, emotionally and logistically
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The Curriculum
MODULE 1:
uncover your renewed drive and ambition
You’ll need to be positioned strategically and saying the right things at the right time. Let’s not forget pricing wisely whilst leveraging your skills early. We’ll be pitching with purpose within these key topics:
Build out your guiding principles
Re-write your stories & craft new ones. Add intentionality to every decision. Expand your capacity to think bigger
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MODULE 2:
create strategic positioning with your assets
Defining your kind; why them and why you? Creating a world that turns your client on. Strategic sweet spot exercises
How to influence by saying the right things at the right time. 1:1 portfolio audit and progression
MODULE 3:
craft conversion led offers for your kind
Pricing and offers for your kind. Keeping it about results and big picture versus details
Pricing transparently whilst leaving room for growth and revenue. Scoping and proposing directly without the fluff
MODULE 4:
super-pre-qualify with micro yes commitments
Client acquisition pre-enquiry to deposit. Step by step qualifying process and the questions to ask. How and when to present offers for max conversion impact. My not-a-sales-call flow
MODULE 5:
make your proposal do the heavy lifting
Show-and-sell with strategy. How to seal the deal with a proposal that works harder. Map out the fee, terms and deliveries. How to get from YES to BANK
Is this for you?
NO MORE VBP
You’re fed up of jumping on dead end sales calls and losing out with the VBP method.
REGAIN CONTROL
You’re ready to feel more in control of your enquiry and sales process, versus hoping for the best
SAVE YOUR TIME
You desire to claim back your time and only send proposals to enquiries that are ready to invest.
GET PAID SOONER
You know your time, effort, energy and expertise is worth it and you’re ready to get paid.
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Q&A with Abbey
In one sentence, how did you feel about pricing, pitching and proposals before Pitch Please?
Value-based pricing never really felt natural or easy for me. Money mindset or not, it just didn’t really align with my personality. And although I pushed through the uncomfortable-ness to get projects booked, I noticed a shift in 2022. People just weren’t booking as easily as they did before. And I was doing SO many sales calls! I was tired of the whole process and knew something needed to change in a big way. Not just so that I could book more clients, but feel better about HOW I was doing it.
Do you feel differently now? If so, how?
I think the Pitch Please process just feels more ME! It’s straight-forward, doesn’t waste time and still makes me feel confident going into client conversations. I think the thing I love most is that there’s less mystery on the client’s end, which makes paying for design feel less risky. They understand what they are getting, what it’s going to cost AND what it’s going to look like. Which I think is what I was missing before.
What were/are the most memorable shifts you’ve witnessed during the process?
I was really shocked at how much the client loved the idea of paying for the proposal. I really expected them to push back on that more, especially if they got a free proposal from someone else. But I really didn’t need to do much “selling”, they instantly understood that this approach was different and they were actually excited to pay for the proposal!
What was your favourite part of Pitch Please?
Definitely the group calls. It’s just nice to brainstorm with other designers, get feedback in real time and know that we’re all struggling with the same things.
What was your most practical takeaway?
The inquiry workflow, what steps to take the client through to avoid bad fits
How does Pitch Please compare to other programmes you’ve been a part of?
Loved it! Very easy to follow, no unnecessary fluff. Laura keeps it real and I always appreciate that :)
What would you tell your peers if they seemed interested in taking part in Pitch Please?
If booking clients feels difficult right now, this course will be a breathe of fresh air! Laura’s approach is like a no nonsense way to book clients
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We're Carving Your Path
We’re not spinning our wheels on multiple itty bitty projects.
We’re not churning out free proposals to be left on read anymore.
We’re not taking orders as a Mac technician.
We’re not compromising quality or profitability.
We’re not doing things the way they’ve always been done, just because.
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Frequently Asked Questions
Pitch please is perfect and suitable for all kinds of designers, it isn’t just for packaging designers 😊
I will typically share examples from my world to illustrate a point - so I do mention packaging to share how I got here, but packaging is not the point of the programme.
The aim of PP is to build a value packed proposal system, of which you’re paid for ahead of the project. And we do the work behind the scenes of your biz to implement this.
The same principles apply to all creatives who need to attract and sell their services to clients.
After everyone has enrolled, I’ll poll timezones and create a consistent meeting time that works for the majority. I can’t guarantee a perfect match as it does depend on the locations of all enrolees.
All live calls are uploaded as replays whilst the core content can be watched on demand.
All 5 deep dives are pre-recorded in small, digestible chunks, whilst the lives are uploaded as replays.
In-between sessions, I’m available on Slack to reply to your questions and help you work through the content.
Don’t worry if you miss some classes!
There’s 5 live classes and 5 co-create sessions, so 10 in total!
The co-create sessions are casual coaching sessions, where as a group we can chat through your progress.
In these sessions you can share your progress and work with me 1:1 on a specific issue.
It’s a perfect opportunity to learn from one another and support the collective journey.